NEW YORK – April 24, 2007 – Eternity Natural Emerald, a division of Arthur Groom & Co., has chosen American Gemological Laboratories (AGL) as its certification service to provide identification, grading, enhancement and other services on its Natural Emeralds. Eternity Natural Emeralds supplies both non-enhanced natural emeralds and natural emeralds enhanced with the proprietary ExCel Process, a colorless and stable advanced polymer that can be removed only by Eternity, which carries a lifetime guarantee.
AGL is an independent third-party certification service that provides a range of colored gemstone authentication, identification, grading, enhancement and country of origin information to dealers and retailers in order to increase consumer confidence in the colored gemstone purchase. Recently, AGL introduced a new suite of services called Fast Track that provides select information to complement the company’s long-established, comprehensive Prestige-level program.
“With the new and expanded certification services of AGL, we believe Eternity Natural Emeralds will continue to create greater demand for natural emeralds, by increasing consumer confidence in the product,” says Arthur Groom, Chief Executive Officer of Arthur Groom & Co. “The new AGL Fast Track services make third party certification more affordable on the emeralds valued at $500 and up, which combined with our existing programs, will help our manufacturers and retailers sell more emeralds – which makes us extremely enthusiastic about the 2007 holiday selling season.”
“This is an opportunity for us to support Eternity Natural Emeralds’ excellent program,” says C.R. “Cap” Beesley, President of American Gemological Laboratories. “With the AGL guaranteed Fast Track certificate positively supporting authenticity and quality, retailers of Eternity Natural Emeralds will be able to more effectively compete for the luxury spending dollar, focusing on the fashion statement and the long-term value an emerald jewelry purchase provides.”
About Eternity Natural Emeralds
Recently featured on the cover of the Wall Street Journal (February 7, 2007), Eternity Natural Emeralds - a division of Arthur Groom & Co. - controls all aspects of emerald production. From selection and cutting to enhancement, Eternity Natural Emeralds assures consistent quality, and maintains relationships with industry-respected manufacturers as well as quality jewelry retailers. Eternity Natural Emeralds offers a complete Marketing and Promotional Package to assist in selling this quality product.
Website: www.eternitynaturalemeralds.com
About American Gemological Laboratories
Founded in 1977 by C. R. “Cap” Beesley, American Gemological Laboratories (AGL), a subsidiary of the publicly traded Collector’s Universe (NASDAQ: CLCT), pioneered the development of the world’s first comprehensive Colored Stone Grading System. AGL has also provided detailed country of origin and enhancement reports for some of the most prestigious retailers and auction houses in the world for the past three decades.
AGL has been designated the official North American laboratory of the International Colored Gemstone Association (ICA). In addition, the laboratory is the official colored gemstone laboratory of the 2007 Fine Jewelry CEO Summit and the JCK Las Vegas Shows, as well as the 2007 Platinum Sponsor of the ICA World Congress in Dubai.
About Collectors Universe
Collectors Universe, Inc. is a leading provider of value added services to the high-value collectibles, diamond and colored gemstone markets, with the Company’s common stock traded on the NASDAQ Global Market under the symbol CLCT. For the most recent fiscal year, CLCT authenticated and graded over 3 million items valued at just less than $2 billion.
Contacts:
Bryan Aderhold
Vice President
Eternity Natural Emeralds
mail@eternitynaturalemerald.com
201-670-4010
C.R. “Cap” Beesley
President
American Gemological Laboratories
agl@aglgemlab.com
212-704-0727